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Advertisements in Saigon, before 1975

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Billboards advertising medicine on a street in Saigon in southern Vietnam. The French brought advertisements to Saigon and the industry boomed after 1954. Photo credit: VnExpress

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A tram car carries many advertisements, including one for coffins (Hòm).

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“Con Cop” (Tiger) soft drink makes you feel you are in a rocket, according to this ad in a newspaper. The brand was very popular in the city before 1975.

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People have to plant rice to eat, and this ad for Hynos toothpaste says it will make sure you will not have to do the same with teeth.

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A soap advertisement which claims it’s the only one that is good and cheap.

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But this one says this soap has been widely agreed as better than all others.

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A horse cart carries a movie billboard on what is now outside An Dong Street, District 5.

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An advertisement for a tailor shop. It says the shop’s owner, Phan Ba Luong, is one of the best tailors who can satisfy any customers, even who are fastidious about dress.

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Lambretta, a popular brand of motorbike in Saigon in the mid 20th century and one that is still fancied by many people.

VnExpress International